Branding & Web Design for a Careers and recruitment platform

Tattel is an innovative careers and recruitment platform focused on helping job seekers stand out in an increasingly competitive employment market. Our collaboration centred on creating a modern, approachable digital identity that reflects their forward-thinking approach to career development. Alongside a complete brand refresh and website design, we integrated AI-powered technology into their services, delivering an intelligent CV Checker application that provides users with instant, actionable feedback to improve their chances of success.

Challenge

Tattel required a brand and website that would establish trust while remaining approachable and technology-driven. As a new platform built around innovation, the visual identity needed to communicate professionalism without feeling overly corporate. Equally important was creating a seamless user experience capable of supporting AI-powered tools, ensuring visitors could quickly understand the platform’s value and access resources such as the AI CV Checker with minimal friction.

Results

We delivered a complete brand identity and digital platform designed to support Tattel’s growth while positioning them as a modern, technology-first careers brand. Key outcomes include:

• Brand Identity Development: We established a vibrant colour system using #EE851A and #FFCB03 as the primary brand colours, balanced by #ECECEC and #282828 as neutral foundations. The result is an energetic yet professional identity that performs consistently across digital platforms and marketing materials.


• Modern Typography: We selected Inter as the primary typeface for headings and interface elements, delivering a clean, contemporary appearance. This is complemented by Roboto for body copy, chosen for its exceptional readability and accessibility across desktop and mobile devices.


• Website Design & Development: We designed and developed a fully responsive website focused on clarity, speed and conversion. The streamlined interface allows users to easily navigate career resources, discover services and engage with Tattel’s growing suite of recruitment tools.


• AI Integration: To enhance the user experience, we developed and integrated a bespoke AI-powered CV Checker. The application provides instant CV analysis and personalised recommendations, enabling job seekers to strengthen their applications before submitting them to employers.